Contours & Highlights, General Makeup, Lips, Mascaras, Nails, Reviews, Tips, Uncategorized

Flormar Makeup Review

I was recently introduced to a new cosmetic line in Ireland called “Flormar”.  The owner of The Cosmetic Outlet, Paul, told me all about the brand and kindly gave me a big bag of makeup to test and review (thanks Paul! 😉 ) I had never heard of them before but I’m always open to trying new cosmetics and I was excited to get testing!

Flormar is originally an Italian brand which produces their cosmetics in Turkey where they are very popular and have a big following.  They’ve been around for over 40 years and started out producing Nail polishes (which they’re very well known for in other countries) and then they expanded to a full range of cosmetics.  So, now to see if the products are any good….

Illuminating Primer Makeup Base

Flormar Primer

This foundation primer contains Acacia and Green Tea and creates a moisturising base for makeup.  It also smooths over any lines and brightens the skin creating a smooth even base which dries to a matte finish.  I tested this with various foundations throughout the week and it did a good job of making them last. I have combination skin so it didn’t necessarily stop shine from coming through but it hydrated the dry parts of my face really well.  This is definitely the best foundation primer for dry skinned girls.

Perfect Coverage Foundation


This is a rich cream foundation with a more full coverage which claims to last for 12 hours.  I tested it on myself and it is such a lovely consistancy and really does give a full flawless finish.  Also, once it’s set with powder, it lasts all day.  It’s quite heavy so if you’re not used to, or don’t like wearing lots of makeup this may not be for you.  Having said that, it’s very moisturising and doesn’t look cakey or settle in lines due to its cream formula so this would be lovely for going out or any makeup that requires a flawless finish like, for your wedding or for photography.  Great for dry skin but can also be used on oilier skin if well powdered. I’m going to get more of these for my kit as I really like them.  I never expected to find a pharmacy brand foundation that would be good enough for a professional makeup artist’s kit but this is definitely a must-have, I’m really impressed!

Perfect Coverage Liquid Concealer

Perf cov Concealer

This creamy concealer is perfect for use under the eyes and does a super job of covering under eye bags and darkness without highlighting any lines or wrinkles.  You can also use this to prime your eyelids and set with powder to give a perfect base for your eyeshadow.  I really liked this but found that it wasn’t really needed when used with the foundation as this gives good enough coverage by itself but you could use this with BB cream or a lighter foundation and it would cover any areas of concern perfectly.

Loose Powder


I’m in love with this powder!  It comes with a really cool little puff and you apply it after foundation to set everything into place. When I opened this, some of the powder puffed up in a fine haze that almost looked like smoke and that’s how I knew this was a good quality powder which has been really finely milled.  The finer the powder the less likely it is to settle into lines on your face and the more it gives a stunningly flawless finish.  You can see in the second pic above, it disappears to nothing on the skin on my hand and doesn’t cake (there’s also a pic of me wearing the full base on my face below).  Absolutely perfect in my opinion.  I also photographed it to see if it caused whiteness (flashback) on the face and it doesn’t so, yay! 🙂  It also made my makeup last all day and my oiliness didn’t come through at all!  This bad boy is going straight into my kit!!

Face & Body Bronzing Powder


Check out the size of this!!  It’s about the same size as a CD, so will last forever!  It’s quite similar to the IsaDora one that I reviewed before only it’s cheaper which is great.  This doesn’t mean it’s not as good though, it’s really fantastic actually.  It’s a matte bronzer that you can use on the face or body or for contouring which it is absolutely made for.  I love the big mirror in the lid as well.  It comes in other shades too with more shimmer to them if you prefer that.

Long Wearing Lipstick


I got two shades to try, L07 which is a pink shade and L02 which is a browny wine colour.  Both were extremely moisturising for a long lasting lipstick and applied more like a gloss than a lipstick.  They didn’t last all day and I had to top up a few times but when they wore off they left a stain of the colour there which was good.  I also loved how they didn’t accentuate any dryness on your lips.  There’s a huge range of colours which is great too.

Long Wearing Lipgloss


This is a light feeling lipgloss with 3D glitter that really shimmers.  The one I got was a bright pink and really sparkled.  It wasn’t thick or gloopy and felt like lipstick on my lips.  It also lasted for ages which was brilliant.

Max Lift Mascara


I also really liked this mascara, it has a nice consistancy, not too wet and gives good length to your lashes. Flormar claims Max Lift Mascara “creates perfectly separated eye lashes and creates a perfect look with volume but without any lumps” and I have to say it wasn’t clumpy at all and lasted well.  This is a nice everyday mascara.

Neon Colours Nail Enamel


These gorgeous nail enamels come in a wide range of colours & types and last really well.  Now, I’m not the worlds best nail painter but I gave this a bash using the two colours, a neon pink shade (N003) and a red shade (N010), both of which I loved.  As you can see they had a really high shine finish and they lasted very well – 3 days chip free – good result!

Overall View

I really like this makeup brand, you can see from their website that they have a huge range and the makeup really is of excellent quality.  All of the above cost around the €10 and under mark which is very reasonable so you can afford to get a few things in different colours.  These would be especially good for is someone who is starting out as a Makeup Artist and trying to build up their kit as they are affordable, they do a great job and you’d literally have everything covered as the range is huge.  For everyday wear they are great also, I really don’t know why I’d never heard of them before, but now that they are being stocked in The Cosmetic Outlet, I will be adding to my collection!

The only negative I’d say about Flormar is that the packaging is a bit cheap looking for some of the items.  I like the packaging on the lipsticks but the other stuff doesn’t appear very slick and the white font printed on the packaging just doesn’t look right.  That could turn you off looking twice at these and you’d never get to know how good the quality of the products actually is!  Image is everything, so sort it out Flormar!

Me wearing the full base of Foundation, Concealer & Powder & Contour as well as mascara, which looked flawless and lasted all day!
Me wearing the full base of Foundation, Concealer & Powder & Contour as well as mascara, which looked flawless and lasted all day!

What do you think of this?  I’d love to hear your thoughts in the comments below 🙂


21 thoughts on “Flormar Makeup Review”

  1. Loving the make up it really looks fab flawless love the colour of lipstick il be checking out some the products for myself

  2. It is a very useful post, thank you! 🙂 I am just thonking about this under eye concealer and giant bronzer. I think I should ordere these products.

    Kindest regards from Poland,

  3. I bought their BB cream and compact power once because I really needed something for that night and those were very cheap. I kind of ignored them after that, but I recently tried the BB cream again and it was surprisingly good. It spreads easily and doesn’t cake and the coverage is good too. The 01light is still too dark for my skin, but at least it doesn’t oxidize into orange, as other do. Thanks to your review I’ll keep an eye out for their other products.

  4. Can you help me been trying to get the primer illuminating but cannot get any answer from Ireland branch. Can you help please desperate bought it in Gibraltar and cannot seem to get any from abroad. Karen 07792879125

  5. Cute blog and blogger 🙂
    I’m from the UAE and Flormar has outlets in every mall here, didn’t know the brand was so famous. I really like their eye pencils, as they don’t smudge and give a very defined look. I have also tried couple of their lipsticks.. The shades are really nice but I personally feel they dry up my lips, so I use them with lip balm or gloss as I paid a lot for them and don’ want to throw them away. I don’t use make up but I think I would buy their eye definers as long as they’re available. I would probably try the nail enamels and lip gloss.
    I also feel you’re absolutely right about the packaging, can be improved upon.

  6. I recently got the flormar BB cream as a gift as it was 01 light and I am dark skinned I found it difficult to use on its own so I decided to mix it with a cheap foundation I had gotten a while back that was too dark and the colour was perfect I say it would of been much better if I had gotten a darker colour but even still it was light on my skin and had very good coverage I also had found it smells very good since normally when I get BB cream it doesn’t smell the best but flormar have impressed me a lot ☺☺ Ella xx

    1. Hi Ella, that’s good that you mixed colours to get your ideal one, I do that all the time with clients and sometimes even with different brands of foundation! Flormar is fab, they have expanded in Ireland now so looking forward to seeing them everywhere 🙂

  7. Luckily, there is a flormar outlet in a mall nearby and it has become my recent favourite. Like u said, their products are really good, especially, the Primer, Bronzer, Long wearing Lip gloss, waterproof mascara and the nail polish collections. Have tried them all and in love with the texture and smell ..;-) not really convinced with their foundations though, so will keep using my Rimmel..s, have to accept that due to the affordable price, they only focus on product value and not the packaging,,i accidentally dropped my bronzer (due to the big size) and the lid came out from the pack ;-( my recent purchase was their contouring brush and am absolutely loving the softness of it..
    Love flormar !!

  8. Hey, I really hope you will replay to my comment
    So is the Flormar loose powder in the shade 02 more yellow or neutral? I really want to buy this powder but I’m going to buy it online so I don’t really know what shade to pick.
    I want it to be as yellow as possible and I’m pale, what do you think what shade should I pick?
    Btw. thank you for this post, I love Flormar eyeshadows

    1. Hi, if you’re really pale, I would go for the shade 01, the tone of the powder is natural, there’s not a particular yellow tone to it, but you wouldn’t want that if you are cool toned anyway, that’s more for warmer toned skin. It’s really best to test in a shop if can. I love the Flormar Eyeshadows too, they are amazing! & so reasonably priced 🙂

  9. I live in London but bought the primer and concealer, where can I buy more as can’t find anywhere on the Internet and there is no sellers here?

    1. Oh gosh I don’t know Nikki, I live in Ireland so not sure about outside of there. I had a quick look on the website under stockists but they don’t mention the UK (or Ireland but we defo have it here!)

  10. Great review. I stumbled upon this store in Thailand and picked up 3 items and got a 4th one for freez I loved how pigmented the bronzer and shadows were. The powder felt so light on my hand that I had to get it. I can’t wait to to try them out.

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